An attractive label to get consumer attention

Fuente imagen: Barlow Doherty 
A design agency, was given a challenge: To develop a new image and label for a South African brand of wine, but in such a way that, through the label, the sensation of “being on holiday” was transmitted. 

In order to do so, the studio opted for a flashy, fresh and multicolour label design that allowed them to incorporate many of the concepts–like the map of South Africa-  that they wanted to include on the label with the aim of transmitting the “ experiences lived” during holidays in South Africa.

This is an interesting idea that could well be applied to the different D.O. areas, linking the product to the tourism experiences that can be enjoyed in a specific geographical region.

Fuente Imagen:http://www.barlowdoherty.com/our-work/wine-label-design/the-garden-route.aspx
Fuente noticia:http://www.seriousaboutwine.co.za/2012/02/the-garden-route-wine-label-design/

Gourmet Products and Booklet Labels: A perfect combination

In the Gourmet products sector the packaging design, the materials, the label image, the texts... are key elements that explain the products and the arguments that justify the “premium” nature of the product.


It is not only important to know what to say and how to say it, but also to capture this information in such a way that it is attractive for the consumer. 

Therefore, booklet labels are an ideal option for gourmet products given that they provide a space where the product’s differentiating features can be expressed (elaboration process, images about product production, etc..) and added value content like recipes, nutritional information, etc...





Ask for information about Booklet Labels for Gourmet Products by sending an e-mail to marketing@ipe-innovaciones.com 

Stamping on labels: What is it?

Stamping is a finishing process where a metallised effect is applied onto the label. 


The stamping technique allows us to give the label a distinguished finish, producing a quality product and higher added value image. Although it has been used a lot in the wine sector, stampings are more and more often being applied to cosmetic, food and olive oil products, as well as in other markets.


If you would like to get more details about the options that can be worked with this finishing process for you labels and therefore achieve a new image, please do not hesitate to contact us by sending an e-mail to marketing@ipe-innovaciones.com and we will inform you about how stamping can be applied to the design of your current label and what the end result would be like.