IPE, awarded at the "World Labels Awards"

We are pleased to inform you that we have recently been awarded, at the last edition of the  "World Label Awards“, the sector’s worldwide awards, for the label developed for Bodegas Planas Albareda.

This award means worldwide recognition of our technical printing standards and our label finishes.

"World Label Awards" are the awards given by the worldwide associations of label manufacturers and they acknowledge innovation and technological development in the sector. The jury is made up of members from different world scale associations, FINAT (Europe), JFLP (Japan), LATMA (Australia), ABIEA (Brazil), SALMA (New Zealand) and TLMI (USA).

The label developed for Bodegas Planas Albareda was also given recognition at the last edition of the FINAT'2013 awards (International Federation of Self-Adhesive Label Manufacturers).

The awarded label stands out for the quality of the details as it is a label with some effects and combinations that are rather complex regarding the material chosen for printing and the stamping applied. Hot-stamping and printing at the same time that allows us to create a high quality label that loyally represents the combination between a modern style and the traditional image of this cava brand producer.

We work each project to the utmost detail, applying the latest technological advances and searching for the optimal combination of materials, inks, finish, etc.. for each type of label. For this very reason these acknowledgments make us proud, whilst driving us to continue betting on innovation and technology investments, which allow us to look for new ways of continually surpassing ourselves.

For us, innovation and providing added value to our clients have always been two of the company’s main features throughout its history.

A demonstration of this is the recent investment that we in the company have made in a new machine that allows us to apply different finishes to the same label- offset, flexography, stamping, microstamping, relieves or laminates- all at once.

That’s why we can say that "currently, with IPE, there are no limits to communicate and differentiate a product through its label".

Thanks to everyone!! to those who have made this award possible and a special thanks to Bodegas Planas Albareda for trusting in us for this project.

One need, One label

• Who are my public? How can I reach them through labelling/packaging?

• New ways of thinking: Can I merge labelling and packaging in just one material?

• How can I take advantage of the label to differentiate and protect my product from the competition?

• Can I make my label ECOFRIENDLY?

As there is a label for every need and as each and every need and effort, from the product communication and differentiation point of view, requires a type of label or aspects to be considered for the labelling, we have summarised some of the main needs that our clients have told us about and the possible applications regarding labelling for each need.

If you come up with any questions like the ones in the image- "how to merge labelling and packaging in just one material?", "can I convert my label to an eco-friendly label?" or any other question related to your product labelling, don’t forget that our team of experts is at hand to clarify or solve any doubt you may have regarding labelling solutions.



·         STAND OUT: Relieves and Stampings

.         INTERACTIVE: Interactive Labels

·         ECONOMISE: Sleeves: Packaging + Label

·         SHINE: Labels with Optical Pigments and Metallised Effects

·         BE DIFFERENT: Sleeves

·         TRANSMIT: Aromatic Labels-Thermo-chromatic Labels

·         SURPRISE: Labels and Sleeves with holographic effects.

·         PROMOTE YOURSELF:  Scratch Card, Promotions, etc..

·         COMMIT YOURSELF: Ecological Labels

·         CREATE: IPE Label Laboratory of ideas.

·      BECAUSE WE ARE DIFFERENT: Labels with special effects, Braille Labels, customised designs, etc..          

·         

ARTICLE: Consumer Friendly Labels.

“Friendly” labelling is one that provides the consumer with added value and seeks to satisfy all or most of the needs that consumers have when getting to know and buying a product, therefore improving consumer-product interaction.

“Friendly” labelling is a powerful tool to provide the more detailed information that consumers demand and need about the products they buy.

And especially in the food sector where consumers (according to different surveys*) are “quite lost” when trying to understand and comprehend the products’ nutritional information.

By making things easy for the consumer and thinking about a “friendly” label or packaging that also complies with the basic legal requirements regarding information, that helps the consumer to get to know about the product and its composition in a more attractive and simpler way, is a guarantee for success as it is becoming more and more important that the product is “honest, clear and direct” regarding “what it is” and “what it is going to give the consumer”.

According to a study carried out in the USA, the information included in a product has more weight in the consumers’ decision than the information they can get from other sources.

When consumers look for general information about a product, most of them put more faith in the information obtained from the printed label that accompanies the product.

The general trend seems to indicate that consumers more often demand healthier products or products that, without being totally healthy, provide the most complete information possible about what they offer from the nutritional point of view so that the consumer can choose at any time and know what he/she is consuming.

Therefore, the food industry has an excellent opportunity to convert its products (from the packaging and labelling point of view) into “friendly” products that provide information that allows us to understand their nutritional benefits and product composition at a glance.

This information must be clear, simple and make consumer understanding easier.

We shouldn’t forget that the usual information we see on food product labels, despite having improved a lot over the past few years, is still not clear for the majority of consumers.

The tool to capture this information: The product’s label

If, moreover, we want to go a stage further and expand on product information and the possibilities for interaction with the consumer, our interactive labels undoubtedly become the best option to meet the upward trend of more and more demanding consumers.

*News source: http://www.livescience.com/41089-food-labels-front-package-system.html

New Materials

At IPE, Innovaciones Para Etiquetajes S.L., we continuously incorporate new materials into our high quality labelling and sleeves manufacturing processes.

We recently got "new members” in our family of materials. We take great pleasure in presenting some of them here:

DOUBLE-SIDED METALLIC EFFECT MATERIALS: A very new material whose main feature is the golden metallic effect that it gives to both the front and back of the label. An ideal material for transparent packaging of liquid materials in which the label is always present and, moreover, it can be printed directly onto the adhesive meaning that the reverse side can be printed too and therefore we can take double advantage of the “gold” effect.

NEW FILMS specially designed for food product labelling. They allow us to print the image/logo on the film and they can stand temperatures below 5ºC.

HOLOGRAPHIC SHRINK FILM: A new high quality shrinking film, applicable to all types of sleeves that gives a holographic finish with different tonalities and different coloured flashes.

NEW MATERIALS to manufacture textile labels for the bedding industry.

NEW MATERIALS for labelling blood plasma bags that guarantee 100% adherence under extreme conditions. These are adhesives formulated to act at low temperatures, therefore guaranteeing secondary label adherence (labels used to note down additional information after the bag has been frozen).

For more information about these and other new concepts, please do not hesitate to contact us by e-mail at marketing@ipe-innovaciones.com.

IPE ADVICE: Annual Labelling Check-up

We are inaugurating a new section with brief advice about labelling and solutions in packaging.

Some of the advice will be about printing formats, recommendations about materials, well, "technical advice".

We will also publish advice focused on themes related to "graphic design for labels" and, lastly, we will talk about other more “marketing-like” themes aimed towards positioning and differentiating products through labelling/packaging.

We leave you with the first piece of advice from this section: ANNUAL CHECK-UP for product LABELLING/PACKAGING.

Just like many other things we do on a personal scale (annual medical check-up, annual car service, etc..) every company that commercialises a product must think about an “annual check-up” for its labelling/packaging.

It is true that this point enters into the company’s marketing and communication goals but, very often, as it is one point within a long list of variables and factor to be considered, this “service” can go unnoticed.

•          How can we protect and improve the visual image of a product?
•         Should we review the packaging from last year and think about new changes?
•          Is the label in line with the brand image and the values we want to transmit?
•          Can the level of packaging/labelling costs and materials be optimised?
•          Are there other applications that we could use?
•          What happens when a competitor imitates our label image and design? Does this weaken or strengthen our image?

............these are just some of the questions that are worthwhile considering to ensure that the labelling/packaging is fulfilling its objectives.

There are currently thousands of materials, different printing techniques, hundreds of finishes and labelling trends, and all of this leads to multiple combinations and that’s why we would recommend you to contact us so that we can help you to find the best solution that best adapts to your labelling needs, both from the technical and conceptual points of view.

Farewell to oil cruets

A while back we told you in this blog about a new norm that would be applied to bars and restaurants in Spain from the 1st of January 2014 regarding the obligation to present olive oil in bottles that are duly labelled, in non-refillable packaging or in one-use packaging.

This has led to the new “mini-bottle” format for olive oil and they can already be seen in many restaurants in Spain.

Once again, the label is the key element to make the product different and to be one of the main communication tools that the brands have available to them. The label has to manage to create emotions and sensations through the senses and to reproduce” the essence and the spirit” behind every olive oil.

This measure means it is now a good time to think about a new label from the design point of view, communication options offered by the different types of labels and the required adjustments – as per the norm- for labelling these new bottles.

At IPE-Innovaciones Para Etiquetajes S.L. we offer you an extensive range of labelling options like our Graphic Design Service so that your labels are in line with legal requirements.

Send us your product information (logo, name, label size, etc..) and we will prepare a non-committal design quote and a labelling quote.

For more information please contact us at marketing@ipe-innovaciones.com.