Interactive Labels: New technological innovation applied to labels

The use of new technologies as means of communication is being used increasingly by companies to relate to their clients. That is why IPE Innovaciones Para Etiquetaje S.L has developed the “Interactive Label”, by which real-world information becomes interactive. 

These labels use image-recognition technology by means of a camera to identify any type of object in real time:  Photos, logos, drawings, faces, bidi codes, QR codes and bar codes. Once the application has recognized the image it searches on the Internet for the multimedia content associated and superimposes it in a dynamic way, offering multiple interactive applications. Animated 3D models, videos, floating images, texts, interactive menus, audio and music, social data. 

A product label that shows the company’s logo in 3D, an image on the label linked to recipe videos, operating instructions or product demonstrations, a face with a label that associates it to an advert, the drawing of a landscape linked to a tourist trip, contests, promotions…the possibilities that can be developed with Interactive Labels are infinite.

With this new product IPE Innovaciones Para Etiquetaje S.L goes a step further in the innovation of technologies applied to labels.

IPE – Awarded first prize at the FINAT Label Awards for its Optical Pigmentation label

IPE Innovaciones Para Etiquetajes, S.L won the first prize at the 31^st edition of the International federation of self-adhesive label manufacturers FINAT competition held during its recent annual congress in Italy.  More than 360 works from the worlds 50 best self-adhesive label manufacturers were presented at this edition. 

The award was granted for best self-promotion label which was manufactured by the company to promote optical pigments. This work outstands for its technical excellence and the use of optical pigmentation, with which to obtain bright and spectacular sparkles of light that boost colours and enhance the label’s details.   

For IPE Innovaciones Para Etiquetajes, S.L this has been a very successful year full of acknowledgements, not only for being the only Spanish company to receive the FINAT award this year, but also for the prizes it received last year, such as that granted by the Association of Graphic Industries of Catalunya and the two honourable mentions in the same FINAT competition in 2010.