The
1st Art&Label seminar, organized by IPE Innovaciones Para Etiquetajes, S.L. was held the 1st of June in In this first edition, the theme of the Seminar was aimed at creating emotions and sensations through the Label's design. In order to create this positive stimulus through the packaging it is necessary to know all the elements available at the time of the printing. That is why the seminar had an exclusive and prestigious group of speakers specialised in papers, inks, embossing and holography from the main European suppliers. At the end of the Seminar the attendants had a greater knowledge of how to combine these elements and make them form part of a label's design.
The event also encouraged joint working from the start of the creation of a label's design in order to be able to incorporate these new graphic options. The result is innovation and exclusivity, as it is possible to combine the designer's knowledge as well as that of the final client and the printer. IPE Innovaciones Para Etiquetajes, S.L presented the concept 'Laboratory of ideas'.
