IPE Future: Creating Emotions through the Senses

IPE Innovaciones Para Etiquetajes, S.L believes that the future of Labels and Packaging lies in creating emotions through the the senses. When designing a label, the composition, materials, textures, shines and shapes are elements that must support each other to form a coherent and aesthetic whole capable of creating emotions.

The combination of materials, design and printing technologies allow creating labels that stimulate people and thereby create a sensorial relationship with the product.  Labels with pleasant smells, relief and special textures, inks and pigments which create spectacular sparkles and shines are some of the examples of the sensations and new experiences that the consumer can perceive with labels.

The future lies in offering our customers pleasant sensations, not only selling the product but also by creating a positive inducement linked to the purchase being made.