Some time ago in this blog we informed you about our Laboratory of Ideas, a work methodology aimed at offering the latest
developments in our sector; materials, inks, printing processes, etc.. so as to develop new products
and customised projects.
With the intention of explaining how this work methodology works, we leave you with an example of a successful* customised project, carried out along with our customer and the label designer.
*This label received a High Recognition in the last Premios Finat 2013(Finat Awards 2013)
NECESIDAD ( NEED)
•Functionality: Label for
Cava brand that sought to establish communication and a relationship with the
consumer: Loyalty
•Label design: Sophisticated,
elegant image, combination of rose coloured inks that easily identify the
product: rosé cava-pinot noir.
PROPOSAL
•Functionality: Include a
promotional element on the label (voucher) in order to reward customer loyalty
and to motivate repeat buying under the concept “remember me”. The label stops being
a static element.
•Design and
applications: Combination of
technologies (offset-flexography and hot stamping). Selection of material in
line with the printing and design level requirements.
SOLUTION
High
quality label with a sophisticated design and image.
Different
combined printing technologies to offer multi-level stamping to the entire
print in a material that transmits quality and elegance.
In addition the label
is completed with a printed text on the back for the “remind me” coupon
included in the label, to comply with the brand communication objectives which
aim to establish better relations with consumers and obtain repeat purchases.
A product – A label- An idea
Shall we talk?
request non-committal information at marketing@ipe-innovaciones.com
