IPE ADVICE: Annual Labelling Check-up

We are inaugurating a new section with brief advice about labelling and solutions in packaging.

Some of the advice will be about printing formats, recommendations about materials, well, "technical advice".

We will also publish advice focused on themes related to "graphic design for labels" and, lastly, we will talk about other more “marketing-like” themes aimed towards positioning and differentiating products through labelling/packaging.

We leave you with the first piece of advice from this section: ANNUAL CHECK-UP for product LABELLING/PACKAGING.

Just like many other things we do on a personal scale (annual medical check-up, annual car service, etc..) every company that commercialises a product must think about an “annual check-up” for its labelling/packaging.

It is true that this point enters into the company’s marketing and communication goals but, very often, as it is one point within a long list of variables and factor to be considered, this “service” can go unnoticed.

•          How can we protect and improve the visual image of a product?
•         Should we review the packaging from last year and think about new changes?
•          Is the label in line with the brand image and the values we want to transmit?
•          Can the level of packaging/labelling costs and materials be optimised?
•          Are there other applications that we could use?
•          What happens when a competitor imitates our label image and design? Does this weaken or strengthen our image?

............these are just some of the questions that are worthwhile considering to ensure that the labelling/packaging is fulfilling its objectives.

There are currently thousands of materials, different printing techniques, hundreds of finishes and labelling trends, and all of this leads to multiple combinations and that’s why we would recommend you to contact us so that we can help you to find the best solution that best adapts to your labelling needs, both from the technical and conceptual points of view.

Do you know about our IDEAS LABORATORY?

Sharing hopes and new projects!

During our time as a leading company in our sector we have come across all types of demands and, to date, we have always been able to offer a solution to our clients’ labelling needs, no matter how specific or peculiar they may be.

But in our commitment to go one step beyond in our relationship with our clients and with the will to satisfy any labelling and packaging requirement, we have created the concept called the IPE IDEAS LABORATORY, a work methodology aimed at offering the latest developments in our sector; materials, inks, printing processes, etc.. with the goal of developing new products as well as customised projects.

One product – One label- One idea

Shall we talk? 

Ask for non-committal information at marketing@ipe-innovaciones.com

Booklet Label applications

Booklet labels have many applications and IPE Innovaciones Para Etiquetajes, S.L. would like to show you all the options that these type of labels offer:

Phytosanitary:
- Compliance of legal requirements on product information. 
- Instructions for use.
- Directions.

Pharmacy:
- The information is attached to the product. 

Cosmetics:
- Perfect for small containers without space for information: creams, deodorants, etc.

Food industry:
- Ideal to include recipes with the product.
- Instructions on the product's multiple uses.  

Promotional:
- On-pack promotions.
- Can be used as: discount voucher, advertising medium, gifts, contests, etc.  

Multi-language:
- Reduction of stock, as a same label has the text in different languages.

IPE Innovaciones Para Etiquetajes, S.L has a team of professionals to help you develop any other application you may require from Booklet labels taking into account the design, shape, size, number of pages and printing technology. 

2 Layer Booklet Label

Within the line of removable labels that IPE INNOVACIONES PARA ETIQUETAJES, S.L offers, we have the 2 layer Booklet. This type of label increases the communication space as it has 3 faces available for printing and to place information like: instructions for use in various languages, product composition, legal requirements, how to use, etc. Likewise, it is very useful when carrying out promotions.

The 2 Layer Booklet Labels can be adapted to any type of packaging and they can be easily opened and closed, which means they can be read as many times as you like. Additionally, they can be manufactured in different types of materials and shapes, with excellent printing finishes with the number of colours you want.