Do you know about our IDEAS LABORATORY?

Sharing hopes and new projects!

During our time as a leading company in our sector we have come across all types of demands and, to date, we have always been able to offer a solution to our clients’ labelling needs, no matter how specific or peculiar they may be.

But in our commitment to go one step beyond in our relationship with our clients and with the will to satisfy any labelling and packaging requirement, we have created the concept called the IPE IDEAS LABORATORY, a work methodology aimed at offering the latest developments in our sector; materials, inks, printing processes, etc.. with the goal of developing new products as well as customised projects.

One product – One label- One idea

Shall we talk? 

Ask for non-committal information at marketing@ipe-innovaciones.com

Labels that help the consumer

Description of “label”(according to the dictionary): Brand, sign or tag placed on an object or on merchandise for its identification, evaluation, classification, etc.

Up to this point the definition, however, we all know that a label, sleeve or any other type of packaging is much more than just an element to identify a product. The label is an excellent communication tool between the brand and the customer and, in many cases, helps the consumer about how and when to use the product.

  

Clear examples of how a label can become more than just an element of identification are the labels on medicines or prescription free pharmaceutical products.

These types of products include, very often in leaflet form, an important amount of information referring to indications, warnings, dosage etc... but ...

• where does the consumer note down the last time he/she took the product? 
• when should it be taken again? 
• what product dose or amount should be taken next time?... 

these are just some of the questions that consumers frequently ask about products like vitamin supplements, de-flea products for pets, oral cosmetics, etc.. amongst other examples.

Even though there are ways to carry out additional controls for all this information, the simplest way to make use easier is to include a support in the product itself that allows us to note down the indications of use.

The multi-page-booklets labels  or  neck labels are ideal to satisfy this need.

We can also take a step forward and adapt to our new times with the interactive labels. 

The interactive labels use image recognition technology through a camera to identify any type of object in real time: photos, logos, drawings, faces, bidi codes, QR, barcodes. Once the image is recognised, the application searches for the associated multimedia content through the Internet and superimposes it dynamically, offering multiple interactive applications: animated 3D models, videos, images, texts, interactive menus, audio and music and social data or any customised programming that the brand has developed.

In this way the product, through an image on the label, can link to instructions of use, calendar for taking the medicine or any other application that eases and guarantees correct consumption and even help in the creation of alarms and warnings for the consumer directly into his/her e-mail or telephone.

It is therefore about looking for the most suitable option in every case in order to make the labelling more than just an identification element and to turn it into a real help for the consumer during his/her experience whilst using the product

Range of Transparent Labels

Within the range of transparent labels that  IPE Innovaciones Para Etiquetaje S.L. offers, there are different applications depending on the effect you want to achieve and the packet you are going to use.

 The following can be found within the range of transparent Labels:

1. No Label Look Labels: the transparent label and package highlight and show the product’s physical characteristics. It can be used on the front or two labels: one on the front and another on the back, both transparent to achieve spectacular three dimensional effects.

2. Clear&clear effect Labels: a transparent label on top of an opaque package or flexible tube.

3. Decorative background Labels: two labels: one transparent on the front and another with reversed back print, on a transparent package, create an attractive voluminous effect due to the difference between the label foreground and background, which visually creates a decorative background that acts as an element to highlight the product.

The common characteristic amongst all the labels is that they simulate on-package printing and it is more economical than direct printing.

IPE Innovación Para Etiquetajes, S.L, through its SleeveDirect brand, also offers retractile sleeves labels where printed areas are combined with transparent areas, which means the product can be seen, becoming part of the label design itself.