Do you know about our IDEAS LABORATORY?

Sharing hopes and new projects!

During our time as a leading company in our sector we have come across all types of demands and, to date, we have always been able to offer a solution to our clients’ labelling needs, no matter how specific or peculiar they may be.

But in our commitment to go one step beyond in our relationship with our clients and with the will to satisfy any labelling and packaging requirement, we have created the concept called the IPE IDEAS LABORATORY, a work methodology aimed at offering the latest developments in our sector; materials, inks, printing processes, etc.. with the goal of developing new products as well as customised projects.

One product – One label- One idea

Shall we talk? 

Ask for non-committal information at marketing@ipe-innovaciones.com

Labels that help the manufacturer: Product piracy

Piracy and falsification of products, especially in the cosmetics industry (creams, perfumes, etc..) but also in food and drink products, is a reality that many manufacturers have to face up to.

According to a survey carried out some time ago by ANDEMA*, 17% of companies in the Drinks sector have had some type of brand usurpation problem, and in the case of the Food sector the percentages are around 12% and 4% for the Cosmetics sector.

For this reason the demand for intelligent packaging and labels is on the increase, as very often they are the only option manufacturers have to guarantee the authenticity of their products.

And so there are different types of secure labelling that can help the manufacturer and protect the consumer against piracy.

The authenticity Guarantee labels are aimed at fighting against falsification as they incorporate a hologram that assures the customer that the product is original. 

There are also the interactive labels which, although they are not aimed at guaranteeing the authenticity of the product, they can suppose a barrier against falsification.

We invite you to consult which are the best options to protect your product against piracy by sending us an e-mail to marketing@ipe-innovaciones.com.