An attractive label to get consumer attention

Fuente imagen: Barlow Doherty 

A design agency, was given a challenge: To develop a new image and label for a South African brand of wine, but in such a way that, through the label, the sensation of “being on holiday” was transmitted. 

In order to do so, the studio opted for a flashy, fresh and multicolour label design that allowed them to incorporate many of the concepts–like the map of South Africa-  that they wanted to include on the label with the aim of transmitting the “ experiences lived” during holidays in South Africa.

This is an interesting idea that could well be applied to the different D.O. areas, linking the product to the tourism experiences that can be enjoyed in a specific geographical region.

Fuente Imagen:http://www.barlowdoherty.com/our-work/wine-label-design/the-garden-route.aspx

Fuente noticia:http://www.seriousaboutwine.co.za/2012/02/the-garden-route-wine-label-design/

Gourmet Products and Booklet Labels: A perfect combination

In the Gourmet products sector the packaging design, the materials, the label image, the texts... are key elements that explain the products and the arguments that justify the “premium” nature of the product.

It is not only important to know what to say and how to say it, but also to capture this information in such a way that it is attractive for the consumer. 

Therefore, booklet labels are an ideal option for gourmet products given that they provide a space where the product’s differentiating features can be expressed (elaboration process, images about product production, etc..) and added value content like recipes, nutritional information, etc...

Ask for information about Booklet Labels for Gourmet Products by sending an e-mail to marketing@ipe-innovaciones.com 

When a label deserve to shine on both sides....

There are products that deserve to shine and stand out, for their quality, for their careful image, for their recognition, for their prestige.....

For a product like that and for a label in line with the exclusive image it wants to transmit we have an innovative metallised golden material for both the front and the back.

This novel product and its main feature (golden metallised effect on the front and back) offer a sensation of exclusivity and luxury. This is the ideal material for the transparent packaging of liquid products in which the label always stands out.

.... and that is not the only original touch: the label can be printed directly onto the adhesive which means the back can be printed and therefore take double advantage of the “gold” effect.

Ask us about it at marketing@ipe-innovaciones.com and we will be delighted to propose labels and sleeves that can incorporate this novel material.

Labels that help the consumer

Description of “label”(according to the dictionary): Brand, sign or tag placed on an object or on merchandise for its identification, evaluation, classification, etc.

Up to this point the definition, however, we all know that a label, sleeve or any other type of packaging is much more than just an element to identify a product. The label is an excellent communication tool between the brand and the customer and, in many cases, helps the consumer about how and when to use the product.

  

Clear examples of how a label can become more than just an element of identification are the labels on medicines or prescription free pharmaceutical products.

These types of products include, very often in leaflet form, an important amount of information referring to indications, warnings, dosage etc... but ...

• where does the consumer note down the last time he/she took the product? 
• when should it be taken again? 
• what product dose or amount should be taken next time?... 

these are just some of the questions that consumers frequently ask about products like vitamin supplements, de-flea products for pets, oral cosmetics, etc.. amongst other examples.

Even though there are ways to carry out additional controls for all this information, the simplest way to make use easier is to include a support in the product itself that allows us to note down the indications of use.

The multi-page-booklets labels  or  neck labels are ideal to satisfy this need.

We can also take a step forward and adapt to our new times with the interactive labels. 

The interactive labels use image recognition technology through a camera to identify any type of object in real time: photos, logos, drawings, faces, bidi codes, QR, barcodes. Once the image is recognised, the application searches for the associated multimedia content through the Internet and superimposes it dynamically, offering multiple interactive applications: animated 3D models, videos, images, texts, interactive menus, audio and music and social data or any customised programming that the brand has developed.

In this way the product, through an image on the label, can link to instructions of use, calendar for taking the medicine or any other application that eases and guarantees correct consumption and even help in the creation of alarms and warnings for the consumer directly into his/her e-mail or telephone.

It is therefore about looking for the most suitable option in every case in order to make the labelling more than just an identification element and to turn it into a real help for the consumer during his/her experience whilst using the product