IPE Video - Interactive Label

The Interactive label has been developed with the new ENHANCED REALITY technology, which combines real elements (Label) and virtual elements (3D, videos, music, information, etc).  Only a device with a camera is needed to turn real-world information into interactive or digital information.



IPE Video - Labels with QR Codes

QR codes are the evolution from barcodes and they can store hundreds of times more information in less space than a traditional barcode. QR codes are able to manage all types of data; numerical, alphabetical, symbols, control codes, etc

Interactive Labels: New technological innovation applied to labels

The use of new technologies as means of communication is being used increasingly by companies to relate to their clients. That is why IPE Innovaciones Para Etiquetaje S.L has developed the “Interactive Label”, by which real-world information becomes interactive. 

These labels use image-recognition technology by means of a camera to identify any type of object in real time:  Photos, logos, drawings, faces, bidi codes, QR codes and bar codes. Once the application has recognized the image it searches on the Internet for the multimedia content associated and superimposes it in a dynamic way, offering multiple interactive applications. Animated 3D models, videos, floating images, texts, interactive menus, audio and music, social data. 

A product label that shows the company’s logo in 3D, an image on the label linked to recipe videos, operating instructions or product demonstrations, a face with a label that associates it to an advert, the drawing of a landscape linked to a tourist trip, contests, promotions…the possibilities that can be developed with Interactive Labels are infinite.

With this new product IPE Innovaciones Para Etiquetaje S.L goes a step further in the innovation of technologies applied to labels.

QR Codes on product labels

In its strive to offer not just a product but also a wide range of services, IPE INNOVACIONES PARA ETIQUETAJES, S.L has developed a new QR label codes assessment and printing service. The QR codes are bar codes that can be scanned by intelligent mobile telephones that allow for direct communication with clients as the code can be linked to the webpage, videos, download areas, etc.

These codes are very useful for advertisers, editors and brands as they connect the physical world with the interactive world, directing the user straight to a mobile Internet site. This is an efficient method to add interactivity to any printing means and especially for product labels, as the possibilities are endless!

A bottle of wine whose  QR code gives information about the cellar, year, wine tasting etc, a food product that aims at giving more information about nutritional properties, recipes or other product properties. Carry out promotions, competitions, the applications for these codes are never-ending and, with just one click, they take us to a website for mobiles. This saves time and avoids the frustration of writing complicated addresses on the navigator or dialling a 900 number.

In a world dominated by mobiles, QR code could be one of the most practical ways to transmit information and that’s why IPE INNOVACIONES PARA ETIQUETAJES, S.L invites you to take advantage of all the benefits that QR codes offer your product labels.