IPE in the social networks

Since last June IPE- Innovaciones Para Etiquetajes S.L, has a profile on Twitter.


In this way,  and with the aim of creating new communication channels with our client and collaborators, we have started out on a new venture in the social networks.

We have started with our profile on Twitter @IPE_Etiquetas, where we will comment on news, articles and the latest developments regarding the design and production of labels, sleeves and other types of packaging.

From these lines we would like to encourage you to follow our profile on Twitter. We hope that our contents are of interest and we trust in being able to share opinions, concerns, suggestions etc, through our Twitter account.
Likewise, we would remind you that in our channel on Youtube you can see various videos about different types of labels.
 See you on twitter!!

Do you know about our IDEAS LABORATORY?

Sharing hopes and new projects!

During our time as a leading company in our sector we have come across all types of demands and, to date, we have always been able to offer a solution to our clients’ labelling needs, no matter how specific or peculiar they may be.


But in our commitment to go one step beyond in our relationship with our clients and with the will to satisfy any labelling and packaging requirement, we have created the concept called the IPE IDEAS LABORATORY, a work methodology aimed at offering the latest developments in our sector; materials, inks, printing processes, etc.. with the goal of developing new products as well as customised projects.

One product – One label- One idea
Shall we talk? 


Ask for non-committal information at marketing@ipe-innovaciones.com

Labels that help the manufacturer: Product piracy

Piracy and falsification of products, especially in the cosmetics industry (creams, perfumes, etc..) but also in food and drink products, is a reality that many manufacturers have to face up to.


According to a survey carried out some time ago by ANDEMA*, 17% of companies in the Drinks sector have had some type of brand usurpation problem, and in the case of the Food sector the percentages are around 12% and 4% for the Cosmetics sector.

For this reason the demand for intelligent packaging and labels is on the increase, as very often they are the only option manufacturers have to guarantee the authenticity of their products.

And so there are different types of secure labelling that can help the manufacturer and protect the consumer against piracy.

The authenticity Guarantee labels are aimed at fighting against falsification as they incorporate a hologram that assures the customer that the product is original

There are also the interactive labels which, although they are not aimed at guaranteeing the authenticity of the product, they can suppose a barrier against falsification.

We invite you to consult which are the best options to protect your product against piracy by sending us an e-mail to marketing@ipe-innovaciones.com.

Labels that help the consumer

Description of “label”(according to the dictionary): Brand, sign or tag placed on an object or on merchandise for its identification, evaluation, classification, etc.

Up to this point the definition, however, we all know that a label, sleeve or any other type of packaging is much more than just an element to identify a product. The label is an excellent communication tool between the brand and the customer and, in many cases, helps the consumer about how and when to use the product.
  
Clear examples of how a label can become more than just an element of identification are the labels on medicines or prescription free pharmaceutical products.

These types of products include, very often in leaflet form, an important amount of information referring to indications, warnings, dosage etc... but ...
  • where does the consumer note down the last time he/she took the product? 
  • when should it be taken again? 
  • what product dose or amount should be taken next time?... 

these are just some of the questions that consumers frequently ask about products like vitamin supplements, de-flea products for pets, oral cosmetics, etc.. amongst other examples.

Even though there are ways to carry out additional controls for all this information, the simplest way to make use easier is to include a support in the product itself that allows us to note down the indications of use.

The multi-page-booklets labels  or  neck labels are ideal to satisfy this need.

We can also take a step forward and adapt to our new times with the interactive labels. 

The
 interactive labels use image recognition technology through a camera to identify any type of object in real time: photos, logos, drawings, faces, bidi codes, QR, barcodes. Once the image is recognised, the application searches for the associated multimedia content through the Internet and superimposes it dynamically, offering multiple interactive applications: animated 3D models, videos, images, texts, interactive menus, audio and music and social data or any customised programming that the brand has developed.

In this way the product, through an image on the label, can link to instructions of use, calendar for taking the medicine or any other application that eases and guarantees correct consumption and even help in the creation of alarms and warnings for the consumer directly into his/her e-mail or telephone.

It is therefore about looking for the most suitable option in every case in order to make the labelling more than just an identification element and to turn it into a real help for the consumer during his/her experience whilst using the product

BINOMIAL DESIGNER/LABEL MANUFACTURER. CABURÉ EXAMPLE


At IPE-Innovaciones Para Etiquetajes S.L.- we believe that there are no limits nowadays on how to communicate and transmit a product’s singularities through its labelling. 

The label must meet its goals from the design and image point of views as well as from the functional point of view, and just one thing is needed: good understanding between the client, the designer and the label manufacturer. 

An example of good understanding? Orujo Caburé, a project that we had the pleasure of participating in.

The graphic design and communication company Calcco proposed our participation in a communication project- thought up and coordinated by Calcco- for the launch of a unique product, Orujo Caburé, which represents the joint efforts of various collaborating companies* and materialised in a special edition of 150 bottles with a unique presentation and content.



IPE, Innovaciones Para Etiquetajes S.L., was entrusted to materialise the design and the features requested by Calcco for the Orujo Caburé labelling.

this is the end result...























*Collaborating companies:
Renocal Vinos y Licores, Saber Glass, Estuchería Vargas and IPE-Innovaciones Para Etiquetajes S.L. all participated in the project.

IPE-INNOVACIONES PARA ETIQUETAJES S.L.- PROVIDES ITS CLIENTS WITH A FAST GRAPHIC RE-DESIGN SERVICE.


With a clear vocation to offering our clients a fast service, we now offer them a Graphic Re-design service that includes tasks likes solving small problems with the label graphics or giving advice about their composition and design, amongst others.

Likewise, we offer the possibility of directly contacting the client’s designer in order to clear up any technical doubts that may arise.

With this new option, IPE-Innovaciones Para Etiquetajes S.L- takes a step forward in its quest to offer global solutions for labelling and effective customer service.

IPE ECO-AWARENESS



At IPE-Innovaciones Para Etiquetajes S.L.- we are aware of the impact our activity could have on the environment and for that very reason we set up the IPE EcoConciencia (IPE EcoAwareness) programme over 3 years ago, a programme based on an entire series of steps to be taken in order to minimise the impact on the environment and generate awareness about the importance of conserving our surroundings.


Many actions have been implemented since the start of the programme and, in the last few months, we have incorporated new measures. 

The following is a description of the main IPE EcoConciencia lines of action and how we are implementing them:

Minimisation of environmental impact: actions aimed at:




1).-Achieving a reduction in energy consumption: we have managed to progressively reduce our energy consumption per production unit and be more efficient.


2).-Improving waste management: along with our recycling suppliers, we manage our waste in a more efficient way.


Selection of Suppliers/Machinery and Materials: 

1).-Change in the materials used at the different stages of our production activity.  One example: The change to use gummed paper as the closing system for our boxes as this is an ecological seal whose materials are 100% natural.

2).-Supplier Selection: We give great importance to our suppliers’ commitment regarding environmental policies.

3).-Machinery: The machinery we use whilst carrying out our activities is a key element in our production process because we need tools that help us to fulfil our environmental protection goals; that’s why energy savings or other features that facilitate any of our goals are priorities that we take into account regarding the machinery we use.

4).-Materials: Exactly the same happens with the materials with which we manufacture our labels. We therefore carry out a communications policy based on explaining to our clients that there are more ecological materials and the advantages that the use of these materials means. The use of fine materials –as they weigh less they are clearly more efficient in terms of transport and storage- or materials with natural resources like sugar cane, are just some examples of the choices that we can all make in order to encourage and contribute towards our environmental commitment.

Would you like to help us in our environmental improvement efforts?  
If you are an IPE client and you have recently done something aimed at environmental improvement, we invite you to send the information to marketing@ipe-innovaciones.com and we will speak about your efforts in our next newsletter (*).

*We will choose two from all the received proposals.