
Thermochromic inks are used a lot for drinks labels and especially for wine bottles, as they interact with the client by indicating the best moment to consume the product.
An example of the application of thermochromic inks on labels was developed by IPE INNOVACIONES PARA ETIQUETAJES; S.L for the VOLTEO brand of wines in which invisible thermochromic ink was used. When the temperature reached between17 and 18ºC the label reactivates by completely lighting up to tell the consumer about the perfect point for consumption. If this temperature is surpassed, the label progressively fades out.